The colossal spending frenzy where big-name retailers slash their prices is almost here, and while it’s a given that most of your favourite stores will join in, if you’re going to make the most of it you need to do your homework.
Black Friday is perfect time to indulge in some retail therapy and nab that coat or pair of boots you’ve been eyeing up for a while, so we’ve saved you the time and put together a list of the crème de le crème of fashion and beauty bargains you’re not going to want to miss.
Here, we will be constantly updating the best fashion and beauty deals in the lead up to Black Friday and Cyber Monday on 2 December, so make sure you keep checking back.
For now, here are our predictions on this year’s discounts, with advice on how to sign up for exclusive offers from your favourite brands.
You can trust our independent reviews. We may earn commission from some of the retailers, but we never allow this to influence selections, which are formed from real-world testing and expert advice. This revenue helps to fund journalism across The Independent.
When is Black Friday?
This year, the event falls on November 29, so there’s less than a month for shoppers to find deals before Christmas.
The main event will last the entire weekend, culminating with Cyber Monday.
But the deals – on the high street and online – begin long before the actual day, from anywhere between the week before to as early as mid October. Last year, Amazon’s Black Friday deals ran for 10 days.
How to get the best fashion and beauty deals
We think the best way to make the most of the Black Friday sale is to be prepared beforehand. Instead of getting over excited by offers that seem too good to be true, come up with a list of products you’re actually interested in before the big day.
That way, you won’t buy things you don’t actually want, but look a good deal.
Most fashion and beauty retailers have Black Friday mailing lists you can subscribe to for exclusive deals and updates on sale launches and offers. We recommend signing up to stay ahead of the game when it comes to Black Friday deals.
Which stores will be taking part?
Known for its luxurious leather jackets, last year the edgy brand AllSaints offered an impressive 30 per cent off its whole site. For 2019, customers should expect similar discounts, so get your wish list at the ready.
Fashion brand Arket offered up to 25 per cent off certain lines last year, but playfully arranged its deals according to colours throughout the week leading up to the big event. Last year its sale started on the Monday of the week of Black Friday, so be sure to visit its website early.
Host to more than 850 brands as well as its own clothing line, accessories and newly-launched beauty line, Asos is the go-to place for eagle-eyed fashionistas. We predict that customers will be offered special discounts off everything across the site this Black Friday.
Astrid & Miyu
British contemporary jewellery brand Astrid & Miyu offered its customers 25 per cent off everything across the website and in-store for an entire week last year. We’re expecting similar discounts for 2019.
Skincare and make-up lovers should have their shopping lists at the ready for Beauty Bay’s Black Friday sale. Last year it kicked off its event with 30 per cent off the whole site, starting early on 12 November. There’s no sign of its 2019 sale just yet, but keep checking in for more info.
Starting from 25 November, Birchbox is set to deliver some impressive deals for beauty lovers. Along with a 20 per cent discount on gift subscriptions, the brand will be offering subscribers their first two self subscription boxes for £5 – one box usually costs £10. But the deals aren’t just on subscriptions: as well as 25 per cent off everything from the Birchbox shop from 29 November, subscribers can also enjoy a “£5 shop” with huge savings.
Last year, popular online fashion store Boohoo kicked off its Black Friday sale with a 30 per cent discount on certain items. This year’s warm-up sale isn’t quite as impressive with a 25 per cent discount currently live, so we’d suggest waiting for the main event for even better deals. You can sign up to receive early offers before anyone else.
Boots usually waits until Black Friday to start slashing prices on its products, but this year the health and beauty retailer is starting early with deals starting on 20 November. Boots is predicted to offer up to 50 per cent off selected items, so expect impressive deals on fragrance, electrical beauty and other Christmas presents.
Luxury retailer Browns Fashion offered 20 per cent off all its full-price items for Black Friday 2018, so we’re hoping for similar discounts this year. We’re expecting its sale to start ahead of the big event, so be sure to check in on its website in the week leading up to Black Friday.
Chinti & Parker
Cult knitwear brand Chinti & Parker has already kicked off its Black Friday sale, with as much as 70 per cent off some pieces.
A go-to for all things skincare and make-up, Cult Beauty stock cult-favourite brands such as Drunk Elephant and Charlotte Tilbury. Last year, the retailer gave shoppers 15 per cent off when spending £20, 20 per cent off a £100 shop, and 25 per cent off when spending £250. This year Cult Beauty says its sale will be bigger and better, so be sure to sign up for updates.
Designer of the recognisable chakra range, Daisy London has been known to offer up to 25 per cent off site during Black Friday, as well as special promotions. You can sign up for VIP access to shop Daisy London’s deals a whole 24 hours ahead of everyone else.
Plus size fashion retailer Evans has offered 25 per cent off everything online and in-store in previous years, so we expect this year will be similar. You can sign up for updates on its Black Friday deals.
Glossybox has announced its limited edition “Black Fri-Yay” box which will launch on November 29. Featuring 10 skincare and make-up treats from brands such as Unicorn Cosmetics, Vitamasques and Novex, the £10 box will be a complete steal, as its contents are worth over £55. Subscribers will be given priority access at midnight on Friday 29th of November, so we’d suggest signing up now.
Although the clothing retailer didn’t offer a blanket discount across its site or stores last year, some prices were reduced by as much as 50 per cent. Even better, club members got an extra 10 per cent off.
In previous years we’ve seen 20 per cent off all of Hobb’s products, so we expect similar discounts this year.
From workwear to statement pieces, customers can expect up to 50 per cent off a curated selection of products from Jaeger.
If you’ve got your eye on a new pair of boots or heels, be sure to check out Kurt Geiger’s Black Friday offers. Last year, the brand offered a 20 per cent discount for the whole Black Friday weekend, so we’re expecting some great deals on 29 November.
Last year, clothing retailer Mango offered 30 per cent off all full price products across its site. We’re expecting something similar this year.
Online clothing brand Missguided slashed its prices by 40 per cent last year on selected lines, with 20 per cent off everything with the code ‘OFFICIAL’. Its 2019 sale hasn’t started yet, but keep your eyes peeled.
A go-to for gold pieces, jewellery brand Missoma is offering 24-hour early access to its Black Friday deals if you sign up to its mailing list.
Last year the fashion brand slashed some of its prices by more than 50 per cent, so if you want to bag a bargain head to New Look. You can sign up to get offers sent straight to your inbox.
If sportswear is your thing, visit Nike where you can expect discounts across everything from clothing to footwear. For the past two years, the sports retailer offered a 30 per cent discount across its lines.
Shoe brand Office gave customers 20 per cent off everything last year, starting early on 20 November. The retailer usually continues its deals across the Black Friday weekend and on Cyber Monday, so be sure to check them out for footwear.
Online fashion brand PrettyLittleThing has already kicked off its Black Friday 2019 sale with up to 50 per cent off everything. That’s an impressive offering this far in advance of the shopping event, but we’re expecting even better deals on November 29.
The footwear retailer has already started its Black Friday offers, with up to 50 per cent off favourite brands such as Dr.Martens, Adidas and Nike. We’re expecting even more deals to hit its site as we get closer to the big day.
A go-to for luxury items, Selfridges is a favourite for Black Friday discounts. Last year it offered 20 per cent off a range of lines including womenswear, menswear, jewellery and home and travel, so we’re excited for its 2019 sale.
Save on all your favourite make-up brands both in store and online with Superdrug on Black Friday. Members get exclusive pre-Black Friday deals if you can’t wait until the big day, so sign up now to make the most of Superdrug’s current offers.
Luxury retailer The Outnet is going all out for Black Friday this year. Its sale, starting on 19 November, will offer an 80 per cent discount across its site. How could it possibly offer better deals on Black Friday itself? Stay tuned.
Last year high street favourite Topshop offered up to 50 per cent off all clothing and we can expect more of the same this time round. The retailer announced its sale a few days ahead of Black Friday, so be sure to check in on its website before the big event. You can sign up for updates.
Last Black Friday, Urban Outfitters offered huge discounts on everything from clothing to homeware. As well as its own-brand products, expect offers across big names like Nike and Fila. It’s currently offering 10 per cent off your entire order. You can sign up for updates on the retailer’s Black Friday sale.
We predict that Wallis will offer discounts across everything online and in-store. If you want to stay ahead of the game, sign up for updates on its Black Friday sale.
Luxury fashion brand Whistles has been known to offer 25 per cent off everything for Black Friday, so get your list of must-haves at the ready.
Previously, Zara didn’t take part in the Black Friday sales, but in recent years it has offered a 20 per cent discount on certain items. During the 2018 sale, the fashion retailer reduced prices on outerwear and boots.
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